When looking for a strong, confident, kind (not to mention absolutely breathtaking) woman that embodies the Uberliss persona, we couldn't think of anyone better than former Miss Universe, Olivia Culpo!
This is the actress/beauty queen's very first beauty campaign, and we couldn't be more excited to have her as the face of Uberliss for summer 2015.
We partnered with Galore Mag to bring the festival spirit of Coachella into the art of beautifully silky, shiny hair.
"The campaign was inspired by the annual music festival where the grassy fields serve as one big runway and just about scream '90s style."
Galore Mag's Prince + Jacob shot the campaign, while stylist Brooke Hill was in charge of creating Olivia's smooth and sleek hairdo using Uberliss products.
"If you want to know how Culpo survived the day without so much as one frizzy flyaway, here are how-to instructions from the shoot's stylist, Brooke Hill:"
Start by applying a touch of Überliss Rituoil before blow drying hair. This will provide extra protection and shine retention.
- Blow dry hair using a paddle brush.
- Using a comb, brush hair towards the back of scalp.
Divide hair into sections and begin to straighten, using the Überliss Titanium Ultra Pro Flat Iron.
- Once completed, add some finishing spray for the hairdo to stay in shape.
Desert hair? Don't care!
Until next time Coachella...